Customers Can Ruin Your Business and HR's Role as Savior
HR's role is very pivotal during difficult times that organisations face in strong competition and where Customers appear to be very strong critics. Customers are the main business deciders. Your strategic plan ought to cover each and every aspect of Identifying and Satisfying Customers' Needs. But this is not it. Earlier, in the absence of social media, customers could impact an organisation (at maximum) by relinquishing the product, which used to give some breath to the organization to get up from stumbling. Now, things have literally changed when customers do not only relinquish the product; but take revenge of being given a bad product. They express their heart out on social media, which brings an immediate impact. However, this is also not that extreme in front of some 'Naughty Customers' who always appear complaining even without organisation's fault. This term 'Naughty Customers' has recently emerged when some organisations came across a sit