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How to Turn Employees into Brand Advocates

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Your employees can do more than fulfill their job roles—they can become passionate advocates for your brand, spreading its message far and wide. Here’s how to make it happen: 1. Build Around Your Mission and Values Employees are drawn to meaningful work. A strong mission statement gives them a sense of purpose beyond their daily tasks. Create a Relevant Mission Statement : Involve employees in developing a mission that reflects why your company exists and what it hopes to achieve. Integrate it into Daily Work : Make the mission part of the culture by referencing it in meetings, emails, and actions. Recognize employees who embody these values. Lead by Example : Show how each task contributes to achieving your mission, fostering a sense of unity and purpose. Embedding your mission into the company culture helps employees connect deeply with the organization, motivating them to act as advocates. 2. Keep Employees Informed Regular communication about company decisions and progress fosters ...

Stop Fooling People in the Name of Motivational Speech

Different types of Public Speakers / Trainers have emerged over the time. But, truly speaking, there are very few who do this for both Monetary Benefit and Social Service combined. Let's begin first with what types of Training exist. 1. Technical Competency Training (Hard Skills). 2. Behavioral Competency Training (Soft Skills). 3. Motivational Training. As far as first two training types are concerned, these two skill categories merely talk about improving the technical side of job and the behavioral side of job such as Leadership, Decision Making, Relationship Management etc. But where is a problem? - Problem is actually where Young People have come into existence as Motivational Speakers and Coach. So what should be the age and why linking and limiting this training to age? - The point of view is to educate youngsters who have come up as Motivational Coach and they try to make hundreds of people start believing in them for no reason. Now why i...

How to Deal With Underperformers During Performance Feedback

Annual Performance Reviews are dwindling gradually. Many organizations have started to move to continuous feedback mechanism. Normally,  employees take frequent feedback positive; but at the same time,  Underperformers become a painful task for both HR and Immediate Supervisor. So how to deal with this situation? - There's no or little solution if the Underperformer has started arguments and the immediate supervisor is unprepared. The answer lies in following 3 preliminary preparations that need to be made before Performance Feedback time in order to avoid any such surprising event. 1. Clearly defined Job Expectations through clearly designed Job Descriptions. Underperformers take it as their strength if they find loopholes in their Job Descriptions. HR, in this matter, needs to sit with Line Managers to make sure that Job Descriptions are up to date and they are clearly defined with clear performance standards or performance expectations. This practice should be ...

Customers Can Ruin Your Business and HR's Role as Savior

HR's role is very pivotal during difficult times that organisations face in strong competition and where Customers appear to be very strong critics. Customers are the main business deciders. Your strategic plan ought to cover each and every aspect of Identifying and Satisfying Customers' Needs. But this is not it. Earlier, in the absence of social media, customers could impact an organisation (at maximum) by relinquishing the product,  which used to give some breath to the organization to get up from stumbling. Now, things have literally changed when customers do not only relinquish the product; but take revenge of being given a bad product. They express their heart out on social media, which brings an immediate impact. However, this is also not that extreme in front of some 'Naughty Customers' who always appear complaining even without organisation's fault. This term 'Naughty Customers' has recently emerged when some organisations came across a sit...

A True Leader Does not Need to Copy Other Leaders.

A true leader does not need to copy other leaders. Being a leader, you need to look for your own leadership style. The best type of leadership style has to be picked up for a situation. It's simply to understand why look into others when your plate is full. Be smart and pick up one of following as per situation : The Pace-setting Leader:   This leader expects the team to do as instructed only for now. This style is exerted when there is still some time needed for building an understanding between the leader and team or for building a momentum. The Coercive Leader:   This leader expects the team to do as instructed. This style is exerted when there is no time and the execution of task has to be done immediately. The leader through experience makes the decision.  The Authoritative Leader:   This leader inspire people to go with him towards the target. It's like inspiring soldiers in the battlefield.  This style is for creating inspiration a...

Collaborative Leadership, if Done Correctly, can Greatly Enhance Corporate Culture

Subordinates are expected to follow instructions. This can be changed to collaborative leadership. If done correctly, a great improvement can occur in corporate culture. Collaborative Leadership requires the support of a leader towards people bottom in hierarchy. This means that there is existence of leader's guidance and direction; but, at the same time, employees receive empowerment to make decisions at their levels. The leader stays ready to provide support to people down there in the hierarchy rather than seeing the employee wander here and there to seek help from other colleagues. This approach has been observed to have brought a great impact on company culture; hence employee retention.

Managing Change at Work now Made Easy

Bringing change at work is not a piece of cake. Many complexities are involved in this process and this requires appropriate skills to implement change. The model of managing change makes the change agent fully fraught with necessary skills to bring successful change to work unit, department or even the whole organisation. Hence, it's a must have thing to learn before attempting Change Intervention. Important Things That Bring an Impact on Change Management Activity Your employee level of involvement and empowerment is one of key factors. It means you cannot implement change if people in your organization are not willing. Furthermore, the size of change is another important area to consider. This is because the bigger the change plan is, the bigger the planning required. For a small unit, little planning is required as compared to the entire organisation. It is very important to prepare road map which shows gains after implementing change. This brings increase to c...